“I had this one instance in my life that was compelling enough for me to be led into this startup”
The Why , or the sole purpose of your startups existence , can it really sound so simple. If we have much deeper meaning and understanding of our own day to day existence , our startups purpose has to be much bigger than just existential . Your startups story will be noticed by not just your customers or investors , but every existential being who gets their eyeball on it . Each one is a potential brand ambassador , so make this story worth by putting together the most thought through purpose of your startup out there.
“We came up with this great idea and thought this is the solution to many a problems”
“The problem always existed , it needed someone to notice it and do something about it”
The What , or the problem – solution continuum . Almost all ideas come from problems , some as perceived by us or some validated by some real life instances or experiences. It is true that a solution makes sense only and only if there is a real problem and not a perceived one. Now if we have found a real problem, it needs to be validated over and over till the problem – solution matrix looks like a continuum. This is where our startup needs to go through a detailed process of idea validation, and no its not art , its science and has a scientific method. There are many models of idea validation and one must use the best engineered model for your type of startup. Get expert / professional support here , if needed.
“X customers in year 1 , Y locations in 18 months , Z product types in the first 36 months ”
Keep all of this out of the story and may be just keep it aside for your financial deck. The How means business and want to stick to how. Execution of a plan is display of your teams capability and your strategy and that’s what the audience of your startups story is interested in . Make it strong
The first step to a great engagement is a story . If you have a story , share it with the world. Remember , every eyeball that hits the screen is a brand ambassador. So make it worth their read .